Global marketing

Tittle: Global marketing
Choose Topic: Marketing
Select Number of Pages: 5 (1375 words)
Question description:
Step 1: Select (1) of the following companies below:
• Coke
• McDonald’s
• Nestle’s
• Kellogg Company
Step 2: Select (1) country that the company you selected has does business in.
Step 3: Answer the following questions:
1. How and why did the company you selected change their marketing strategy when they first entered into the country you selected?
2. In your opinion, what other marketing promotions (i.e. advertising) should they test or improve on and why based on your research of the company and country you selected
Grade Rubric Point Value
Paper requirements:
How and why did the company you selected change their marketing strategy when they first entered into the country you selected?
In your opinion, what other marketing promotions (i.e. advertising) should they test or improve on and why based on your research of the company and country you selected 40
Reference articles that support your recommendations – (Use Wilmington University online Library to for sited sources; wikipedia.com not accepted)
Paper Structure:
Paper required to be exactly 5 pages (that does not include the cover page or reference page ) Perfect spelling, punctuation, grammar; APA format (abstract not needed)

answer preview

The Coca-Cola Company is an American multinational company headquartered in Atlanta, Georgia. The company is a leading manufacturer and distributor of a variety of beverages including fruit juices, soft drinks and sports drinks. The company has established its roots in many countries around the world but for the purpose of this paper the focus will be on its presence in Africa, particularly Kenya. Kenya is one of the counties that make up the East African Community and is by far the economic giant in Eastern and Central Africa. The company entered Kenya in 1948 and since then it has been one of the respected employers and foreign exchange earner……………………….words 1457