Corporate and marketing strategies
short marketing Essay
refer to the attachment. short essay 300 words.
answer preview
Businesses require a clear defined roadmap on which to organize its operations to match the available resources so as to achieve a desired end. A corporate strategy is one of the many roadmaps which guide the operations of a business entity. In business terms, a corporate strategy refers to the overall direction and scope of a given corporation and informs how the various operations work in liaison to achieve the corporate goals (Andrews, 1971). In basic terms a corporate strategy can be said to be the direction taken by an organization aimed at registering organizational success in the long run……………………….words 332