Customer Analysis and the Art of the Possible With Big Data

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Hi

I need you to read the article attached and answer this question

Which is the biggest opportunity for Big Data? Explain your position

and make a response regarding any other opportunity

201712040519301

 

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Challenges of big data are experienced by companies of every size, and so do their opportunities. Every company views information as a very important asset,therefore, every organization has the capability of discovering new ways of utilizing big data and analyzing itto discover new competitive advantage with Customer Relationship Management (CRM) and customer experience initiatives.
The biggest opportunity for bigdata is marketing and sales growth as observed in the Gartner’s Big Data Webinars of March 2013 and 2014. Marketing and sales growth hold a very huge percentage on the chart showing the superiority ofmarketing as sales growth among the other opportunities. Big data together with technology have opened up insights into needs and behaviors of customers……………………………words 571