Assignment 6.2: The Challenge of Measurement
Overview
We will use this discussion to support the completion of Assignment 6.1, and in particular to explore the intangible benefits of the technology based transformation being proposed.
Required Reading
- Sveiby, K.E. (2004). Learn to Measure to Learn!
(9 pages)
Optional Resource
- Keen, J. M. & Digrius, B. (2003). Book Excerpt: Making Technology Investments Profitable.
Strategies for dealing with intangibles in the IT project selection process. An interesting juxtaposition for the Sveiby (2004) reading that may further fuel your discussion.
Procedure
- Reflect on the technology you are proposing to introduce to the organization and list approximately five intangible benefits it is intended to provide. For each benefit describe how it will be measured in consideration of the points raised in the previous Theme.
- Post your reflections to the Forum.
- Review at least two peer submissions and comment constructively by reflecting on:
- whether you believe the identified intangible benefits are fitting, and
- whether the suggested measurement method will prove effective for capturing the value proposed.
Solution Preview
Recently, I have an opportunity to present my latest development in terms of technology. The project will be launched in two weeks time and it is about better and improved online advertisement technologies. This is aimed at making the company’s products to enjoy a competitive advantage since they will be able to be allover the internet. It is a collaborative effort between my technological
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