consumer behavior

Please provide a minimum of 150 words for each question. Please include references.

1. What are three examples of internal influences on consumer behavior? How do these influences affect marketing strategies? How might marketers use consumers’ values to position their product(s) or service(s)?

2. What motivates you as a consumer? Why? Is it possible for an organization to motivate you to purchase a product or service? Explain your answer.

3. What is a reference group? What reference group(s) do you belong to? What impact do these groups have on your purchasing decisions? Provide an example.

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Influences, consumer behavior and marketing strategies

Internal influences are thoughts, notions and perceptions that a consumer develops towards their surroundings. And because the consumer is king, these must be thought out analyzed and met to their expectation(Engel, Blackwell, & Miniardi, 1995). Internal influences have been recognized to play a big role in consumerism. Examples of these include perception, learning and memory and motivation, personality and emotion(Lejniece, 2011). These personal values are often used in the selection of products and the purchase of services. Different personalities develop according to their perception and motivation, buying goods is often linked to some memory from previous

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