Provide an example of a product in an emerging market that uncovers the root causes of consumers’ behavior
Readings 3-3 “New Business Models in Emerging Markets”.
Research, summarize and describe how Peter Drucker’s statement “The customer rarely buys what business thinks it sells him.” to emerging markets. Make sure to provide an example of a product in an emerging market that uncovers the root causes of consumers’ behavior by asking what people are trying to accomplish with the goods and services they use. Make sure you to look at alternative products.
Post should be at least 200 words and contain in-text citations and references.
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