The External Marketing Environment in the Global Marketplace
I just want you to do the 500 word memo
here is the link to to the video which detaill in the pdf file asks for watching and then it says to download the tempelate the tempelate is attached in the docx file see instructions below
link to the video the filehttp://extmedia.kaplan.edu/business/Media/AB219/UDT/Unit_3/index.html
Assignment: The External Marketing Environment in the Global Marketplace
- Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Learning Activity area.
link to the swot tutrl
In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate.The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.
In this Assignment, you be conducting an environmental analysis as a new marketing associate for a car sharing busines
Solution Preview
After reviewing the SWOT analysis in the tutorial provided, I have come into conclusion that SWOT analysis focuses on the external and internal environments hence examining strengths and weakness in internal environment opportunities, and the threats in the external environment. For this reason, this paper will detail more on the environmental factor which will explain whether U drive Transport Company should consider in expanding into the country of choice using marketing language. Therefore, basing my arguments on the information concerning market language, it is true to say that U Drive Transport Company lies under the top ten companies offering the services for car sharing in the world
Total word count:506words