Identify a strategy for your business in the pricing and channel area of the marketing mix.

Identify a strategy for your business in the pricing and channel area of the marketing mix.

DQ1. Read Harvard Business Review’s “Second Thoughts about a Strategy Shift” case study. You can search for it in Business Source Complete (EBSCO) or use the see “How to find an article” in the Course Information tab. Two authors gave their point-of-view on the company’s pricing strategy.  What is your opinion on what the company should do? Please use at least one outside professional resource to support your answer.

DQ2. Identify a strategy for your business in the pricing and channel area of the marketing mix. Use support from your situation analysis

. https://ocw.mit.edu/courses/sloan-school-of-management/15-818-pricing-spring-2010/lecture-notes/MIT15_818S10_lec01.pdf