Marketing Research and Promotional Message
Select one of the following consumer groups: teenagers, Baby Boomers, females, or minorities.
Prepare a 700- to 1,050-word paper in which you analyze different facets of your group.
Conduct research on your group using secondary sources.
Summarize your research. Identify consumer needs, perceptions, and attitudes.
Explain how your group’s consumer needs, perceptions, and attitudes may be used to create marketing communication messages. Include at least two examples.
Solution Preview
Marketing starts with consumer needs and their behaviors in the process of attaining their requirements. Therefore, with the efforts to satisfy their needs, marketers make many buying decisions every day from the consumers. Through this, marketers take the responsibility of studying their purchase decisions in order to find solutions to the questions about why, what, where, and how much they purchase and align their promotion agenda to that effect.
Total word count:882words