Describe the current planning process in the ModMeters case study.
Length: Minimum of 500 words
QUESTION: Describe the current planning process in the ModMeters case study. Second, outline the limitations of such a planning process. Clarifying the inadequacies of the existing planning process provides the focus for creating an improved process for ModMeters. Be sure to keep the organization chart (see below) in view during this discussion. The organizational map will help you understand how R&D and marketing must be closely integrated with manufacturing in order to accomplish the two new strategic initiatives. With the current allocation process, R&D and marketing would not receive sufficient funding to be able to support the new strategy.
Related textbook attached
Read the strategies of ModMeters.
1 in-text citation and of course, add the citation in your reference section. APA style required.
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APA
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