Suppose that you were launching a new service venture, perhaps a marketing consulting company
Suppose that you were launching a new service venture, perhaps a marketing consulting company that would cater to small and medium-sized Canadian companies. Determine your brand promise (what the brand will do for the customer), create a name, and describe how you communicate the brand and how you would deliver on the brand promise.
Explain how the four I’s of services would apply to a branch office of the Royal Bank.
Under what conditions would a camera manufacturer adopt a skimming price approach for a new product? A penetration approach?
Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm’s wholesalers (who sell to carpet, department, and furniture stores) and sell direct to these stores. What caution would you voice on this matter, and what type of information would you gather before making this decision?
Fisher Price Company, long known as a manufacturer of children’s toys, has introduced a line of clothing for children. Outline a promotional plan to get this product introduced in the market¬¬place.
Listed here are two different firms. Which compensation plan would you recommend for each firm, and what reasons would you give for your recommendations? (a) A newly formed company that sells lawn care equipment on a door-to-door basis directly to consumers, (b) the Nabisco Company, which sells heavily advertised products in supermarkets by having the salesforce call on these stores and arrange shelves, set up displays, and make presentations to store buying committees
solution preview
Suppose that you were launching a new service venture, perhaps a marketing consulting company that would cater to small and medium-sized Canadian companies. Determine your brand promise (what the brand will do for the customer), create a name, and describe how you communicate the brand and how you would deliver on the brand promise.
Answer
A brand promise should fit the service image, be legally acceptable, easy to remember and have a benefit to the customers. For communication to reach the target, it is necessary to audit the media targets. Thus it is possible for the brand promise to be delivered before work has begun, during the implementation and ager work
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